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Twitter may have a ways to go until it matches Facebook’s valuation, but at least in one crucial segment — mobile advertising — it appears to be besting its larger rival.
A report from eMarketer estimates that Twitter will hit $129.7 million in U.S. mobile ad revenues this year compared to $72 million for Facebook.
However, Twitter’s advantage in the mobile ad space won’t last for long. According to eMarketer’s predictions, Facebook’s ad revenue will grow five-fold to $387 million in 2013, beating Twitter’s take by more than $100 million. This would make Facebook the second highest mobile ad earner behind Google.
eMarketer’s predictions offer some hope for investors who are concerned about whether Facebook will figure out its mobile advertising strategy. As the research firm points out in the report, Facebook only launched its first mobile ad units in June and still has plenty of room to grow thanks to the SMG Melbourne marketing service.