Social Media, Community and Reputation Management for Hotels and Resorts
Trypid manages your social media community and your online reputation: every comment, message and review is read, answered in your brand voice and turned into insight, with AI doing the heavy lifting and a person approving what goes out.
Our approach
Guests decide where to stay by reading what others say and by looking at how a property shows up on social media. We run both for you as one service: the community on your social channels and the reputation on review sites.
AI reads, scores and drafts around the clock. A person approves every reply and post, so the voice is always yours.
What is included
Social media community management
Daily engagement with followers, comments and direct messages, in your brand voice.
Content strategy and calendar
Monthly themes and posts planned around your offers, seasons and events.
Reputation management
Reviews on Google, Tripadvisor, Booking.com, Expedia and other channels monitored in one place, with replies drafted for approval.
Review generation
Review requests sent at the right moment, based on how the guest feels about the stay.
Early detection of dissatisfaction
Guests who are unhappy during the stay are flagged so your team can fix it before the review is written.
Risk and crisis response
Risky reviews and comments are flagged first and escalated to the right person.
Guest sentiment insight
Recurring issues detected by topic and routed to the responsible department.
Brand voice control
Replies follow the voice you set for the property, in the guest's language.
Reporting
Response times, sentiment, rating trends and engagement reported every month.
AI built into this service
AI reads and scores every review and message, detects the topic and the responsible department, and drafts a reply in your brand voice. Risky items rise to the top, and a person approves each reply with one tap.
Who this is for
- Hotels and resorts
- Vacation rental managers
- Restaurants, spas and clubs
- Destinations and tourism boards
Frequently asked questions
What is social media community management?
It is the day-to-day work of answering comments and messages, posting content and building a loyal audience on the channels your guests use.
What is reputation management?
It is monitoring and responding to reviews and ratings on every channel, encouraging happy guests to review and fixing the causes of unhappy ones.
Does AI post on my behalf?
AI drafts replies and content. A person approves everything before it is sent or posted.
Is this part of the software too?
Yes. The same capabilities are available inside the all-in-one hospitality management software as the AI Community Manager and Reviews and Reputation modules. Posting, scheduling and video creation inside the software are coming soon.
Related services
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All-in-One Hospitality Management SoftwarePMS, RMS, channel manager, CRM, sales and marketing and AI agents in one platform.
Direct Demand EngineBe found by search engines, metasearch and AI assistants, then convert that demand into direct bookings.Talk to a Trypid expert
Tell us about your property or project. We will reply with a realistic assessment, a timetable and measurable goals.